The RAY CHU brand resonates being in a diverse, inclusive, free, and embodies self-love community. The brand released the FW17 at the official Shanghai Fashion Week in 2017. In, 2021 RAY CHU has officially shown its’ collection on the official London Fashion Week schedule.
Ray Chu's commitment to sustainability is reflected in its use of eco-friendly materials. The brand is constantly striving to be more environmentally conscious and has set a goal to become even more sustainable. The RAY CHU suits is the brand’s signature, with meticulous workmanship and precise tailoring that captures the gender-neutral silhouette. The well-placed tailoring in the designer's collections reflected subtle hints of gender fluidity, subtly achieved without being overly provocative.