RAY CHU Autumn – Winter 2022 Collection presented at London fashion week in the digital form, with the theme ‘CHAPTER IIII TOUCH ME’, showcased with the British Fashion Council on Saturday, 19th February at 2.30pm (UK Time).
The Autumn – Winter 2022 Collection presents 20 unique sets with a unique distinctive and contemporary aesthetic. The Touch Me collection pays homage to sensuality with an experimental implementation.
This season, RAY CHU included bold silhouettes, and introduced more subtle color palette with intricate designs exuding strong statements: Chill, Sage Green; Warm Ivory; Glossy Noir are three key colors, illustrating more of a relaxed, laidback but remaining a desire for climactic feelings through figurative visual expressions of personal desires.
The RAY CHU logo and motifs have also made their way into the collection and have been applied all over, throughout prints, embroideries, patches, cut outs, organic design lines, and the JWL lines, to link all the pieces together.
Ray Chu’ love affair with art continued in this season with an extraordinary collaboration for this season, with the artist Draw Me Denis, whose works are mostly LGBTQ+ group portraits from a personal perspective and fantasies.
His iconic, provocative yet humorous artwork “Touch Me”- from which the collection takes the name- represented with the rubber gloves holding a banana covered by liquid, and “white socks fetish”, have been included using graphics to symbolize the fetish climax.